ChamoniX
CONCEPT | ART DIRECTION
COPY | ILLUSTRATION
calling all thrill seekers.
dare to take on one of the highest and most dangerous mountains in the world?
Welcome to your vacation to the underworld, otherwise known as Chamonix, France. In the Underworld, Hades rules the most dangerous peaks of Mont Blanc, and if you dare to make it down them, watch out for Cerberus. Three heads never lose.
Brief assigned by Brandon Henderson of Wieden+Kennedy
In collaboration with Rachael Royer
the map
The ones that dare to take on the deadly Mont Blanc will need a map to survive. The characters of The Underworld will guide you through all of their dangerous peaks and trails. Check out the blue side of the map if you want to take it easy, but only the real thrill seekers will dare to go to the dark side.
Chamonix partnered with American Airlines to get more American thrill seekers to come test their luck in the Underworld.
